What Is Programmatic Direct Mail?

What Is Programmatic Direct Mail?

Programming Direct Mail is a marketing platform which was founded and invented by ‘PebblePost’ in 2014. It was developed with the aim of ‘seamlessly connecting real-time interest & intent data with in-home tangible media’. Lewis Gersh, CEO & founder of...
Preparing for RFPs in 2020

Preparing for RFPs in 2020

The U.S. election campaigns for the 2019-2020 cycle are predicted to involve a lot of spending on advertising. It is estimated that about a total of $6 billion will be spent on paid ad placements by the U.S federal office during this period. The 2020 U.S. presidential...
Advertising to Ride Sharers

Advertising to Ride Sharers

The advertising world is witnessing innovation every single year with the introduction of new digital tools. The introduction of new trends has allowed even the smallest business to receive the very best that advertising has to offer. Recently, the trend has not just...