Charging Station Advertising…Does it work?

Charging Station Advertising…Does it work?

For almost a decade now, charging stations have received a lot of attention from a large number of companies and investors. As the concept evolved over time, innovation resulted in the rise of ideas about the use of such stations for advertising purposes-to raise...
What Is Programmatic Direct Mail?

What Is Programmatic Direct Mail?

Programming Direct Mail is a marketing platform which was founded and invented by ‘PebblePost’ in 2014. It was developed with the aim of ‘seamlessly connecting real-time interest & intent data with in-home tangible media’. Lewis Gersh, CEO & founder of...
Preparing for RFPs in 2020

Preparing for RFPs in 2020

The U.S. election campaigns for the 2019-2020 cycle are predicted to involve a lot of spending on advertising. It is estimated that about a total of $6 billion will be spent on paid ad placements by the U.S federal office during this period. The 2020 U.S. presidential...