by logan | May 29, 2019 | Blog, Order Media, People
Arriving in 2020 Join us and learn all about the best ways to advertise and grow your franchise business. Stay tuned for more information on dates, venues, and speakers.
by logan | May 29, 2019 | Blog, Industry News, Order Media
Join our VP of Marketing Intelligence, Logan Lenz, at Hard Rock Stadium on June 20th for the first ever CIO Council networking event in South Florida. All of the details can be found here:...
by logan | May 20, 2019 | Blog, Digital
Just recently, Google released Google Discover Ads. For the first time ever, Google has created a discover feed where various ads will be played in accordance to your interests. The method of advertisement moves away from the dominant keyword method that Google has...
by logan | May 17, 2019 | Blog, Radio
The fast growing rise in the use and popularity of online streaming audio platforms has led to the growth of the advertisement industry as well. Businesses, now, have to adhere to the complex procedure of advertising through the right platforms, including these...
by logan | May 17, 2019 | Analytics, Blog
Despite the fact that immense developments have been made in the field of technology, the importance of offline advertisements is still not undermined. There are many businesses that emphasize the need for offline advertisement since it allows them to target a greater...
by logan | May 17, 2019 | Blog, OOH
While many businesses will be able to meet new prospects through businesses event, it is through exhibiting at conferences and trade shows that they get more opportunities. With exhibitions, the result will never be an instant boost in sales but the long term...
by logan | May 17, 2019 | Blog, Industry News
Media planning is a common practice in the advertising industry. The main purpose of media planning is to increase the exposure of an ad by promoting it through appropriate platforms that will garner more views. Only when the ad is received positively is when media...
by logan | Mar 19, 2019 | Analytics, Blog, OOH
Despite the technological advancements that have been made, out-of-home advertising is still one of the most influential and effective mediums for advertisement campaigns. It is visible from various parts of the landscape, increases brand identification (as well as...
by logan | Mar 19, 2019 | Blog, Digital, TV
Over the years, there has been a demand for television technology to adapt to creations like the internet. Such a strong desire is what led to the creation of special chips, consoles, smart TVs and now, Connected TVs (CTV). As its popularity grows, more opportunities...
by logan | Mar 19, 2019 | Analytics, Blog, Digital, Industry News, Radio, TV
Over the years, many business have made creating more targeted and precise advertisement campaigns their goal. With the understanding of the fact that advertisement is deeply rooted in data collection, companies can achieve whatever objectives they highlight for...
