Advertising With LED Trucks: Everything You Need to Know

It is often said that a key aspect of advertising is to keep your name front and center of public attention at all times. Companies often have multiple marketing strategies running all at once in an attempt to keep their name in the spotlight and keep their memory...

What is the Beachhead Strategy in Marketing?

Marketing nowadays is an entire field of study in itself, with social media and technology boosting marketing methods and strategies. Marketing experts are continuously thinking out of the box and coming up with new marketing strategies that take inspiration from...

Charging Station Advertising…Does it work?

For almost a decade now, charging stations have received a lot of attention from a large number of companies and investors. As the concept evolved over time, innovation resulted in the rise of ideas about the use of such stations for advertising purposes-to raise...

What Is Programmatic Direct Mail?

Programming Direct Mail is a marketing platform which was founded and invented by ‘PebblePost’ in 2014. It was developed with the aim of ‘seamlessly connecting real-time interest & intent data with in-home tangible media’. Lewis Gersh, CEO & founder of...

Preparing for RFPs in 2020

The U.S. election campaigns for the 2019-2020 cycle are predicted to involve a lot of spending on advertising. It is estimated that about a total of $6 billion will be spent on paid ad placements by the U.S federal office during this period. The 2020 U.S. presidential...

How Mobile Tracking Can Justify Your OOH Advertising

Out-of-home advertising has traditionally been one of the most popular forms of advertisement. OOH allows advertisers to reach a large number of people with ads that are made to be seen and catch the eye. However, with people becoming increasingly invested in their...