What Is Programmatic Direct Mail?

Programming Direct Mail is a marketing platform which was founded and invented by ‘PebblePost’ in 2014. It was developed with the aim of ‘seamlessly connecting real-time interest & intent data with in-home tangible media’. Lewis Gersh, CEO & founder of...

Preparing for RFPs in 2020

The U.S. election campaigns for the 2019-2020 cycle are predicted to involve a lot of spending on advertising. It is estimated that about a total of $6 billion will be spent on paid ad placements by the U.S federal office during this period. The 2020 U.S. presidential...

How Mobile Tracking Can Justify Your OOH Advertising

Out-of-home advertising has traditionally been one of the most popular forms of advertisement. OOH allows advertisers to reach a large number of people with ads that are made to be seen and catch the eye. However, with people becoming increasingly invested in their...