Google Discover Ads

Google Discover Ads

Just recently, Google released Google Discover Ads. For the first time ever, Google has created a discover feed where various ads will be played in accordance to your interests. The method of advertisement moves away from the dominant keyword method that Google has...
Why Streaming Audio Advertising is Effective

Why Streaming Audio Advertising is Effective

The fast growing rise in the use and popularity of online streaming audio platforms has led to the growth of the advertisement industry as well. Businesses, now, have to adhere to the complex procedure of advertising through the right platforms, including these...
The Best Ways to Measure Attribution for Offline Ads

The Best Ways to Measure Attribution for Offline Ads

Despite the fact that immense developments have been made in the field of technology, the importance of offline advertisements is still not undermined. There are many businesses that emphasize the need for offline advertisement since it allows them to target a greater...
Is Exhibiting at a Conference Worth It?

Is Exhibiting at a Conference Worth It?

While many businesses will be able to meet new prospects through businesses event, it is through exhibiting at conferences and trade shows that they get more opportunities. With exhibitions, the result will never be an instant boost in sales but the long term...
The Growing Popularity Of Connected TV

The Growing Popularity Of Connected TV

Over the years, there has been a demand for television technology to adapt to creations like the internet. Such a strong desire is what led to the creation of special chips, consoles, smart TVs and now, Connected TVs (CTV). As its popularity grows, more opportunities...