The advertising world is witnessing innovation every single year with the introduction of new digital tools. The introduction of new trends has allowed even the smallest business to receive the very best that advertising has to offer.
Recently, the trend has not just been focused toward digital tools but has combined digital and traditional advertising into one. Traditional advertising screens are now back in this rising advertising technique, however, in a very modern way. Backseat advertising is slated to become quite popular – you just may not realize it yet.
What is Backseat Advertising?
In general backseat advertising refers to advertising impressions in the backseat of cars. Some taxis have been known to have had screens installed in the back, but never before have the screens targeted certain types of passengers. The latest versions of backseat advertising aim to bring more to the concept with a unique angle.
Millions of people use car-sharing services such as Uber and Lyft every single day. Sitting in the backseat, they are forced to wait to get to their destination. However, what if rather than just waiting, some of their time was taken by looking at advertisements being displayed on backseat screens? The advertisements will be displayed constantly in a non-intrusive manner, which passengers can look at only if they want to. If something catches their eye, though, they are bound to be captivated enough to watch the entire ad.
It’s a smart marketing technique that makes use of the fact that many people use ride-sharing services every single day and uses the time they spend there to advertise to them. In addition to the obvious, it also has the following salient benefits:
It is an Innovative Advertising Platform
While backseat screens have been in use for a long time, placing advertisements on them is highly innovative. It makes use of the time that people would generally spend looking at their cellular devices or outside the window to deliver them engaging advertisements.
Furthermore, we’re just beginning to observe the start of the backseat advertising trend. With time, newer technology such as machine learning might come in to support this innovative advertising platform. What that would do is offer backseat advertising a more personalized touch. Advertising could be personalized for the person in question-based on their demographic or their advertisement preferences.
Every single day, more and more people begin using ride-sharing services. As new people keep joining this service, there’s going to be no end to the number of people advertisers can reach. The advertisements can also be personalized for routes and areas, giving every person anywhere the information that you would want to convey. There’s an unlimited audience out there to be explored and backseat advertising opens up a world of outdoor targeting possibilities.
Why Backseat Advertising?
Backseat advertising provides you with a unique and innovative advertising tactic to look out for in the future. It offers unlimited reach, personalized access, and the assurance that your advertisements will be seen by captivated individuals. Backseat advertising offers you the chance to get your name and message out there in a cutting-edge technological system that’s designed to be successful.